7 Franchising Trends

 7 Franchising Trends: What’s Hot for 2024

The franchising industry remains robust, with new franchise establishments outpacing other businesses. As a prospective business owner in this space, it’s prudent to analyze emerging trends to pinpoint promising opportunities for the future. 

Assessing which categories are witnessing the most expansion and generating the most enthusiasm can guide you toward concepts that align with market demand and enhance the overall customer experience.

Let’s explore some segments projected to heat up in 2024.

Pizza Restaurant Franchises

Pizza remains one of America’s favorite foods, driving demand for new pizza franchise opportunities. Many emerging fast-casual pizza businesses allow customers to easily customize artisanal pies to their liking for one flat price. 

The interactive, made-to-order model has captured millennials and Gen Zers looking for gourmet quality and fast service. More traditional dine-in pizza restos are also growing by offering family-friendly environments and full menus beyond pizza. 

For aspiring business owners, the pizza business can offer a tempting opportunity with a relatively reasonable pizza franchise cost of entry compared to other food businesses. With consumers continually craving pizza’s nostalgic appeal, the segment will likely continue thriving.

Sports Bar Franchises

In 2024, the franchise sports bar & grill sector will thrive as Americans gather to support their favorite teams and enjoy wings, burgers, and cold beers. Regional brands are also venturing into franchising, adding local flair.

These businesses are flexible, attracting both ardent sports fans and casual patrons. They offer diverse menus, appealing to different tastes and budgets, from gourmet burgers to craft beers. 

What sets them apart is their sociable atmosphere, often with large screens, fostering camaraderie among patrons. As business establishments like these continue to flourish, they present an enticing investment opportunity to become part of the action and share in the enthusiasm of sports fans nationwide.

Senior Care Franchises

Senior care also remains one of the fastest-growing franchise categories. Over 10,000 Americans turn 65 every day, fueling massive demand for quality care. 

Senior home care brands like Executive Home Care provide non-medical services including errands, housekeeping, meal prep, and companionship. With seniors living longer while needing support, senior care business opportunities offer recession-resistant possibilities.

Pet Service Franchises

On the other hand, the pet service franchise industry also continues to thrive as pet owners increasingly treat their beloved animals like family. This surge in demand for pet-related services, such as grooming, pet sitting, training, and veterinary care, has made the pet industry a recession-resistant and highly profitable sector. 

The sustained growth in pet services is driven by the enduring trend of pet owners seeking high-quality care and convenience for their furry companions, making it a sound and promising business opportunity.

Shared Spaces Franchises

Shared spaces are at the heart of various franchises, offering consumers and businesses flexible access to essential amenities.

Co-working businesses lease modernly designed office spaces equipped with advanced business technology, creating a conducive environment for productivity. Kitchen-sharing facilities also provide food businesses with rentable commercial kitchens, primarily for delivery-only operations. 

On the other hand, the storage business also meets the growing demand for extra space. With the ongoing trend towards remote work and side gigs, these convenient and affordable shared space services are poised for sustained growth and success.

Delivery Franchises

The boom in delivery services shows no signs of slowing down. Food delivery giants like DoorDash, Grubhub, and Uber Eats connect restaurants to hungry consumers craving the convenience of meals arriving at their door. Likewise, grocery delivery businesses such as Instacart and Shipt bring supermarket items straight to households. 

Alcohol delivery companies like Saucey and Minibar also eliminate trips to the liquor store. Meal kit providers like HelloFresh and Home Chef deliver pre-portioned ingredients along with recipes for home cooking.

As consumers increasingly expect speed and ease, delivery franchises stand to flourish. Brands that master efficient operations and leverage technology will lead the pack in this hyper-competitive space.

Educational Franchises

Finally, the demand for high-quality education has led to the growth of educational franchises. These learning centers offer various services, such as academic support, test preparation, and early learning centers. 

Additionally, supplementary businesses catering to activities like dancing, gymnastics, and coding provide a well-rounded educational experience for children. As competition for academic success intensifies, parents are increasingly investing in education, making educational learning centers a thriving industry.


The franchising world keeps evolving with the times. At the end of the day, you need to conduct thorough research to zero in on segments that leverage your skills and align with marketplace changes. Prioritize concepts with proven success and moderate startup costs. With a strategic evaluation of upcoming trends, you can discover growth opportunities beyond 2024.