How To Know if White Label Link Building Is Right for Your Marketing Strategy
Link-building and search engine optimization (SEO) strategies support each other. Search engines, like Google, rank pages with high-quality backlinks on their Search Engine Result Pages (SERPs).
Links are like votes of confidence from other high-quality websites. Consider white label link building if you’re looking for ways to improve a client’s backlink profile and online authority. Here’s how to know if this link-building approach is right for your marketing strategy:
Table of Contents
Evaluate Your Goals
Consider your goals when deciding whether to invest in white label link building to make sure the approach aligns with your marketing strategy. White label agencies are experts at high-quality link building, as they can make sure your links follow Google’s policies to reduce your risk of penalties.
Reputable agencies will help avoid Private Blog Networks (PBNs) for link building, as they violate some of Google’s quality guidelines. Professional white label services can also produce high-quality content on your behalf to improve the likelihood of high-authority websites linking back to your pages.
When you work with a white label agency, you present high-quality links to your clients as if you had built them. This can help you present your brand as an all-rounded SEO or digital marketing agency.
Understand Your Clients’ Demands
Using an online presence provides access to a broad target market with helpful information on analytics, age, location, keyword searches, etc. Businesses will need to create a market strategy to stand out from competitors. A white label agency will help improve SEO strategies, create high-quality marketing campaigns, or specifically build backlinks. This will help determine whether to include private label link-building in your marketing plan.
Evaluate Your In-House Capabilities
Consider a white label agency if link building isn’t a core competency within your company. An agency may know more about Google’s algorithms and link-building best practices. Assess your capabilities in terms of time and resources.
High-quality link building requires significant time and resource investments, as it involves building relationships with authority sites, creating quality content, and managing outreach programs. Consider the white-label backlink approach if you don’t have the time or tools to manage the entire link-building process.
Perform a Competitor Analysis
Marketing strategies and other campaigns help to maintain your outreach to clients and stand out against competitors. Assess whether your competitors are marketing private label link building as part of their services. If they are, you may need to include it in your marketing strategy to remain competitive. Adding link building to your service offerings can allow clients to meet numerous SEO needs under one roof. This is an excellent way to boost convenience for your customers.
Conduct a Cost-Benefit Analysis
Ask for estimates from potential white label agencies to determine whether link-building will be worthwhile for your business. Compare the estimates to potential revenue and calculate the possible return on investment (ROI). This helps to estimate potential revenue for high-quality backlinks. Consider outsourcing link building to a white label agency if you expect a positive ROI.
Choose the Right White Label Link Building Service
Your choice of a partnering agency can determine whether you offer additional value to your clients. Ask your potential partner agency about their link-building strategy or quality content services. Google discourages pages from using spammy sites or paying publishers to link to clients’ pages with low-quality content. Choose a company that focuses on quality and reaching out to high-authority websites.
Ask how the agency assesses publishers, as they can determine the quality of your backlinks. High-authority publishers are ideal for creating a solid online presence as they may indicate trustworthiness. Work with a company that assesses domain authority, traffic, and spam scores. Reliable publishers will have high domain ratings, high organic traffic from your target audiences, and low spam scores.
Consider White Label Link Building
White label link building is an excellent strategy for agencies looking to provide high-quality backlinks to their clients. Consider partnering with a white label service provider if you want to improve your clients’ online presence but lack the expertise and tools to do so alone.
The right service provider can help improve your competitiveness by increasing your portfolio of offerings. Work with an agency that’s conversant with search engines’ guidelines on link building for optimal results.